by Stuart Clark | Jan 30, 2026 | no-fluff
Issue #04 Emotion > ego Most business writing feels flat because people hide how they feel. They strip out anything personal. Anything uncertain. Anything human. They do it to stay “professional.” But when you take out the emotion, you take out the...
by Stuart Clark | Jan 29, 2026 | no-fluff
Issue #03 Rhythm > rules Most business writing sounds stiff because people focus on rules instead of rhythm. They over-edit. Over-explain. And the message loses its heartbeat. Good writing moves. It has pace, space, and moments that breathe. When you get the...
by Stuart Clark | Jan 29, 2026 | no-fluff
Issue #2 Stories > slogans Everyone says, “Tell your story.” But in business, a story without structure is just noise. The stories that work connect what you’ve lived to what your audience needs next. That’s how you move from nice words to useful words. When...
by Stuart Clark | Jan 29, 2026 | no-fluff
Issue #01 Clarity > cleverness I’ve written more than a thousand pieces of business content. From LinkedIn posts and newsletters to proposals and website copy. Different audiences. Different industries. Same truth every time: clarity always beats cleverness....
