IAD MARKETING

“Teaming up with Dario has been fantastic for our business. He’s exceeded our expectations with the quality of his output and played his part in our recent award as Fife’s Medium Business of the Year 2023. If you’re a business looking for the best social media content and someone you can rely on for your marketing, I recommend Dario and IAD Marketing.”

Jason Lister
Founder & MD at ATS

ATS is a current client (since August 2022). I create and manage all LinkedIn content for the Company Page and also personal branding for senior leaders. My service includes website content and marketing collateral.

“Dario excels in this space. His LinkedIn Power Hour was inspirational for me and the team. He came well prepared, had researched the company, and knew the team and the sector. He gave clear and constructive guidance and has set the team up for success in building our LinkedIn presence.”

Mark McMeekin
Founder and Managing Director of The Atom Group and The Auction Rooms

“Dario helped me with content curation and creation to improve Prêt-à-translate’s visibility outside Spain. I was very happy to have Dario on my team for 2 years, and would recommend his services.”

Alicia González López
Freelance – Prêt-à-translate

I helped Alicia by creating content for LinkedIn and Instagram between 2021 and 2023.

“I’m delighted to have Dario supporting our marketing and social media at Snowdrop. His energy and enthusiasm for creating new content and supporting our business are exceptional. I love the content he puts out for us. I like that he keeps me accountable and keeps Snowdrop moving forward. I’d highly recommend giving Dario a shout to any SMEs or entrepreneurs seeking social media support.”

Paul McCusker
General Manager – Snowdrop Services

I created and managed content across LinkedIn, Facebook and Instagram 2021-2024.

“Dario and I have worked on numerous projects, and he has eased the burden during moments of madness. Dario’s can-do attitude and friendliness are second to none. He also optimised my LinkedIn profile and did an incredible job.”

Lee Farrer
Director – Farrer Marketing

I optimised Lee’s LinkedIn profile in 2024 and we have worked together with a mutual client since 2018.

“Thank you for your recent support of our group policies. Your understanding of the brief and the engagement with the team was seamless, and the writing was eloquent and on point. And thank you for optimising my LinkedIn profile – it looks fantastic.”

Terry Elrick
Consultant

I optimised Terry’s LinkedIn profile and supported his business with several content writing projects.

“Dario is an extremely focused, meticulous and experienced professional and his personable and charismatic manner makes him easy to work with. The content he designed for me was spot on and helped increase engagement and generate new clients. He took the time to listen to what I wanted and understood my business to produce impressive, eye-catching, and slick content quickly. I would recommend Dario to any business owner seeking great content.”

Bianca Carmen Praino
Founder – Praino Careers

I helped Bianca with content for her start-up business in 2021.

“Dario’s expertise and advice were invaluable to the business but more important than that, he’s a level-headed individual, that’s easy to work with and happy to receive challenges. I would recommend any small business looking for social media content support to contact Dario.”

James Hair
Group Operations Director

James brought me into his business at the time (Venesky-Brown Recruitment) to support LinkedIn content creation and mentor the new internal marketing manager (2023).

“Dario is a great professional: easy-going, talented and creative. He always suggests new ideas and gives me tips and tricks to manage my online presence better! I would highly recommend him because his precious support has contributed to the success of my business.”

Ileana Cari
Owner and Founder – Experienced Certified Translator and Consecutive Interpreter

I helped Ileana by creating content for LinkedIn and Instagram in 2023.

“I have been working with Dario for a couple of years, showcasing his clients across our Highland News and Media portfolio publications. Dario is a dream to work with, always getting his client’s artwork and payment ahead of schedule and deadlines. I would not hesitate for business owners to work with Dario. He will get your brand to the right places and the target market you seek.”

Darrel Paterson
Multimedia Advertising Specialist – Highland News & Media

Highland News & Media is a supplier to IAD for advertising Finnies the Jeweller brands.

“I would fully recommend Dario and IAD Marketing to any client looking for an agency. He is prompt and his work ethic is all around what solutions work best for his client. He is an excellent payer and is extremely well organised with every campaign. Dario is also very pleasant to communicate with, which makes the experience of working with him even better.”

Jacqueline Kerr
Regional Sales Consultant – Clear Channel UK

Clear Channel is a supplier to IAD for advertising Finnies the Jeweller brands. 

“Creative Design Director Julie Murray referred us to Dario as someone who could help us improve on LinkedIn. He made an immediate impact by optimising our profiles. Dario consistently delivers high-quality content for NET. Dario brings us many new ideas and is a pleasure to work with. He is always full of enthusiasm, energy, and knowledge of what works best on LinkedIn. I recommend any business looking to improve on LinkedIn to connect with Dario.”

Craig Messer
General Manager at NET Ltd.

NET Ltd is a current client of IAD (since July 2023). LinkedIn Company Page management and senior team LinkedIn content/engagement. I also handle press releases.

“I was first introduced to Dario and IAD by one of my clients. I watched intently for a while from a far before engaging with Dario. He’s a personable chap that doesn’t use jargon to sell you something. Rather adds value by explaining the basics well in an incredibly collaborative way. Marketing can be an expensive quagmire of nonsense if you get it wrong or don’t engage with the right professionals. It’s still early in our journey together but both my team and I are already seeing early tangible results from the small changes to our marketing that Dario suggested. My advice would be don’t procrastinate, reach out, have a beer and a chat and if it’s not for you, you will have at least met one of life’s good guys.”

Gavin Welsman
Sales Director at Giacomini UK & IRL

I delivered a LinkedIn Power Hour to the Giacomini Sales Team, covering everything from LinkedIn profile optimisation, to engagement, audience building, posting and who to follow.

“I’ve known Dario for several years, and it was great to have the opportunity to use his expertise. In a short time, I could see the value of Dario’s service. He brought many ideas to the table and helped with my personal branding. I hope to pick up with him again in future and recommend his LinkedIn service to anyone seeking content support. Please do reach out if you would like further information on the experience I had using Dario’s business services.”

Diane Monaghan
COO at SDM Housing Software

I optimised Diane’s LinkedIn profile and created content (2024).

Testimonials.

“Dario is a joy to work with. Diligent, professional, straight-talking and insightful. He’s helped me navigate some difficult projects and tackled all challenges head-on. I know I can absolutely rely on Dario.”

Wolfgang Depauli
Sales Strategy & Coaching – Wolf Business Development

I optimised Wolfgang’s LinkedIn profile and supported/created his LinkedIn content between 2021-2024.

“I was referred to Dario as someone who could help me optimise my LinkedIn profile. Dario quickly understood what I needed and provided me with an updated profile picture, headline, banner, About section, and other useful information on LinkedIn. I’m delighted with the outcome; my profile looks much fresher.”

Ewan Findlay
20 Years Driving Digital Solutions for Fortune 500 Companies | Global SaaS/IT Expert | Senior Client Partner

Ewan received my LinkedIn optimisation service. New banner, wording, headline and updated About Me section.

“Teaming up with Dario has been fantastic for our business. He’s exceeded our expectations with the quality of his output and played his part in our recent award as Fife’s Medium Business of the Year 2023. If you’re a business looking for the best social media content and someone you can rely on for your marketing, I recommend Dario and IAD Marketing.”

Jason Lister
Founder & MD at ATS

ATS is a current client (since August 2022). I create and manage all LinkedIn content for the Company Page and also personal branding for senior leaders. My service includes website content and marketing collateral.

“We had a great experience with Dario managing our marketing and social media. I was impressed with how proactive he was with our socials. Dario brought us lots of ideas, and his content was spot on. I’d recommend any business looking to outsource its marketing and social media contact Dario.”

Michael Fotheringham
Partner at James Milne

I managed marketing and social media content for James Milne 2022-23.

“Dario made an immediate impression on the client base and colleagues with his proactivity, creativity and quality. He also helped the wider Group get their social media, marketing, content, and tone just right. Having Dario involved energised many people working in the business, and his enthusiasm for performing at a very high standard helped immeasurably.

I cannot recommend his services highly enough.”

James Barbour
Managing Director

James invited me to manage the marketing agency within the group of businesses he was part of. between 2021-2023.

“Dario helped me with content curation and creation to improve Prêt-à-translate’s visibility outside Spain. I was very happy to have Dario on my team for 2 years, and would recommend his services.”

Alicia González López
Freelance – Prêt-à-translate

I helped Alicia by creating content for LinkedIn and Instagram between 2021 and 2023.

“I’m delighted to have Dario supporting our marketing and social media at Snowdrop. His energy and enthusiasm for creating new content and supporting our business are exceptional. I love the content he puts out for us. I like that he keeps me accountable and keeps Snowdrop moving forward. I’d highly recommend giving Dario a shout to any SMEs or entrepreneurs seeking social media support.”

Paul McCusker
General Manager – Snowdrop Services

I created and managed content across LinkedIn, Facebook and Instagram 2021-2024.

 “Dario was instrumental in setting up and growing our social media. Dario is 100% trustworthy, reliable and focused. He keeps you on track and has many new initiatives to keep your content fresh and exciting. I’d happily recommend Dario to any business seeking help with LinkedIn and social media.”

Stephen Berridge
Director – Bright Green Print Solutions

I created and managed content across LinkedIn, Facebook and Instagram 2021-2023.

“Dario and I have worked on numerous projects, and he has eased the burden during moments of madness. Dario’s can-do attitude and friendliness are second to none. He also optimised my LinkedIn profile and did an incredible job.”

Lee Farrer
Director – Farrer Marketing

I optimised Lee’s LinkedIn profile in 2024 and we have worked together with a mutual client since 2018.

“Thank you for your recent support of our group policies. Your understanding of the brief and the engagement with the team was seamless, and the writing was eloquent and on point. And thank you for optimising my LinkedIn profile – it looks fantastic.”

Terry Elrick
Consultant

I optimised Terry’s LinkedIn profile and supported his business with several content writing projects.

“If your business is looking to kick-start its social media and marketing, I recommend contacting Dario. He has many ideas, and everything he writes and designs for is perfect.”

Lynne Scrimgeour-Ward
Managing Director – Caledonian Envelopes

I created and managed content across LinkedIn, Facebook and Instagram 2022-2023.

“Dario was very professional, he listened to what we were trying to achieve and suggested the best channels and content to engage with our target audience.

He set up an Instagram and LinkedIn account and posted engaging and informative content, which helped to raise our profile. He also managed our Facebook and Twitter pages recommending content that included advertising our junior summer camps which boosted the numbers attending.”

Laura Stewart
Director at L & N Associates and President of Abercorn Sports Club

I created and managed content across LinkedIn, Facebook and Instagram 2021-2022.

“Dario is an extremely focused, meticulous and experienced professional and his personable and charismatic manner makes him easy to work with. The content he designed for me was spot on and helped increase engagement and generate new clients. He took the time to listen to what I wanted and understood my business to produce impressive, eye-catching, and slick content quickly. I would recommend Dario to any business owner seeking great content.”

Bianca Carmen Praino
Founder – Praino Careers

I helped Bianca with content for her start-up business in 2021.

“Dario is a trusted marketing partner for our business. His experience is valuable, and we have come a long way quickly with his assistance. We would have absolutely no hesitation in recommending Dario.”

David Crosby
Sales Director at ATS

ATS is a current client (since August 2022). I create and manage all LinkedIn content for the Company Page and also personal branding for senior leaders. My service includes website content and marketing collateral.

“Dario’s expertise and advice were invaluable to the business but more important than that, he’s a level-headed individual, that’s easy to work with and happy to receive challenges. I would recommend any small business looking for social media content support to contact Dario.”

James Hair
Group Operations Director at Venesky Brown

James brought me into his business at the time (Venesky-Brown Recruitment) to support LinkedIn content creation and mentor the new internal marketing manager (2023).

“Dario is a great professional: easy-going, talented and creative. He always suggests new ideas and gives me tips and tricks to manage my online presence better! I would highly recommend him because his precious support has contributed to the success of my business.”

Ileana Cari
Owner and Founder – Experienced Certified Translator and Consecutive Interpreter

I helped Ileana by creating content for LinkedIn and Instagram in 2023.

“Dario is a delight to work with. One of my biggest issues at Lifestyle is getting copy from clients in on time. I can always rely on Dario; that is one client that never misses the deadline. Since Dario has taken over their account, I am delighted with the quality of his work and, importantly, the prompt payment. I would highly recommend Dario.”

Rhona Patterson
Editor – Lifestyle Moray Magazine

Lifestyle is a supplier to IAD for advertising Finnies the Jeweller brands. 

“I have been working with Dario for a couple of years, showcasing his clients across our Highland News and Media portfolio publications. Dario is a dream to work with, always getting his client’s artwork and payment ahead of schedule and deadlines. I would not hesitate for business owners to work with Dario. He will get your brand to the right places and the target market you seek.”

Darrel Paterson
Multimedia Advertising Specialist – Highland News & Media

Highland News & Media is a supplier to IAD for advertising Finnies the Jeweller brands. 

“Working with Dario is a pleasure; he’s upbeat with great ideas. He manages advertising for a significant client and always gets artwork to us before the deadlines. Most importantly, he pays his invoices promptly! If you are looking for a trusted agency for your marketing and advertising, I recommend Dario and IAD Marketing.”

Gill Buyers
Managing Director – Trend Productions Ltd.

Trend is a supplier to IAD for advertising Finnies the Jeweller brands. 

 

“I would fully recommend Dario and IAD Marketing to any client looking for an agency. He is prompt and his work ethic is all around what solutions work best for his client. He is an excellent payer and is extremely well organised with every campaign. Dario is also very pleasant to communicate with, which makes the experience of working with him even better.”

Jacqueline Kerr
Regional Sales Consultant – Clear Channel UK

Clear Channel is a supplier to IAD for advertising Finnies the Jeweller brands. 

“Dario took over our media buying in January 2022 and quickly became an important part of our team. He helped create a cohesive advertising schedule, quickly understood our demands, and is always looking for new advertising opportunities. His responsiveness and attention to detail are second to none, and we truly see Dario as an extension of our team at Finnies.”

Matthew Finnie
Director at Finnies the Jeweller

Finnies the Jeweller is a current client. IAD manages media buying and advertising in regional newspapers, magazines and digitally.

“Creative Design Director Julie Murray referred us to Dario as someone who could help us improve on LinkedIn. He made an immediate impact by optimising our profiles. Dario consistently delivers high-quality content for NET. Dario brings us many new ideas and is a pleasure to work with. He is always full of enthusiasm, energy, and knowledge of what works best on LinkedIn. I recommend any business looking to improve on LinkedIn to connect with Dario.”

Craig Messer
General Manager at NET Ltd.

NET Ltd is a current client of IAD (since July 2023). LinkedIn Company Page management and senior team LinkedIn content/engagement. I also handle press releases.

“I was first introduced to Dario and IAD by one of my clients. I watched intently for a while from a far before engaging with Dario. He’s a personable chap that doesn’t use jargon to sell you something. Rather adds value by explaining the basics well in an incredibly collaborative way. Marketing can be an expensive quagmire of nonsense if you get it wrong or don’t engage with the right professionals. It’s still early in our journey together but both my team and I are already seeing early tangible results from the small changes to our marketing that Dario suggested. My advice would be don’t procrastinate, reach out, have a beer and a chat and if it’s not for you, you will have at least met one of life’s good guys.”

Gavin Welsman
Sales Director at Giacomini UK & IRL

I delivered a LinkedIn Power Hour to the Giacomini Sales Team, covering everything from LinkedIn profile optimisation, to engagement, audience building, posting and who to follow.

“Dario makes LinkedIn content creation seem easy! He’s knowledgeable about what works and how to shape posts so that they connect with your audience. When I’m struggling for ideas, Dario always comes up with something. I’d recommend Dario to anyone looking to improve their personal brand and LinkedIn use.”

Ross Andrew
Commercial Director at ATS

Ross is a Director with current client, ATS. Ross uses my ghostwriting services for LinkedIn content.

“I’ve known Dario for several years, and it was great to have the opportunity to use his expertise. In a short time, I could see the value of Dario’s service. He brought many ideas to the table and helped with my personal branding. I hope to pick up with him again in future and recommend his LinkedIn service to anyone seeking content support. Please do reach out if you would like further information on the experience I had using Dario’s business services.”

Diane Monaghan
COO at SDM Housing Software

I optimised Diane’s LinkedIn profile and created content (2024).

“Dario excels in this space. His LinkedIn Power Hour was inspirational for me and the team. He came well prepared, had researched the company, and knew the team and the sector. He gave clear and constructive guidance and has set the team up for success in building our LinkedIn presence.”

Mark McMeekin
Founder and Managing Director of The Atom Group and The Auction Rooms