Welcome to IAD Marketing.

I’m Dario Valente, Founder and MD.

I help established B2B businesses turn LinkedIn into a positioning advantage.

Not more posts.

Not louder noise.

Clear angles.
Structured visibility.
Commercial relevance.

Because on LinkedIn, perception compounds.

Your LinkedIn Company Page.
Your leadership team.
Your project stories.
Your opinions.

They either build authority – or they drift.

Here’s what we build:

• A defined positioning so your business stands for something specific

• Leadership visibility that earns trust in your market

• Story-led content that reflects real work, not marketing speak

• A consistent publishing rhythm supported by smart engagement

This isn’t content for the sake of activity.

It’s reputation building.

Over time, that turns into stronger conversations, better inbound, and higher-quality opportunities.

What you get:

Hands-on strategy
We clarify your angle before we create anything.

LinkedIn Company Page direction
Your page becomes a signal, not a noticeboard.

Leadership positioning
Founders and directors become known for something precise.

Content that compounds
Structured, relevant, and built for long-term visibility.

I work best with construction, engineering, specialist tech and founder-led B2B firms who want to be seen as leaders in their niche.

If LinkedIn feels active but not influential, that’s a positioning issue.

Let’s fix that.