Stories > slogans

Stories > slogans

Issue #2 Stories > slogans   Everyone says, “Tell your story.” But in business, a story without structure is just noise. The stories that work connect what you’ve lived to what your audience needs next. That’s how you move from nice words to useful words. When...
Clarity > cleverness

Clarity > cleverness

Issue #01 Clarity > cleverness   I’ve written more than a thousand pieces of business content. From LinkedIn posts and newsletters to proposals and website copy. Different audiences. Different industries. Same truth every time: clarity always beats cleverness....