IAD MARKETING
Strategic LinkedIn positioning for established B2B firms
LinkedIn Company Page Management
Your company is already doing serious work.
The question is whether the right people see it.
LinkedIn isn’t about posting more.
It’s about showing up with precision.
In 2026, the platform rewards relevance, depth, and consistency.
Spray-and-pray content gets ignored.
That’s where I come in.
Here’s how I manage your LinkedIn Company Page:
- I define a clear positioning angle so your page stands for something specific.
- I align leadership and employee voices with the page to build authority around your niche.
- I create structured, story-led content designed to earn meaningful engagement.
- I build rhythm – 2-3 posts per week — supported by strategic commenting and employee advocacy.
This isn’t outsourced posting.
It’s building a content ecosystem around your business.
Company Page.
Leadership visibility.
Community.
I work with construction, engineering, tech and specialist B2B firms who want to be seen as leaders, not suppliers.
If your page feels active but not influential, that’s fixable.
Let’s build it properly.
LinkedIn Senior Leader Ghostwriting
Your reputation shouldn’t rely on spare time.
If you’re a founder or senior leader, your voice carries weight.
But most leaders don’t have the time or headspace to use it properly.
That’s where I step in.
I work closely with you to shape clear, focused positioning.
Then I turn your thinking, experience and perspective into structured, story-led content.
Not generic leadership advice.
Not recycled trends.
Your ideas.
Refined.
Sharpened.
Published consistently.
The goal is simple:
To make you the obvious voice in your space.
And this doesn’t sit in isolation.
Your personal profile and your Company Page work together.
Leadership builds trust.
The page builds proof.
Your team amplifies both.
Here’s what that looks like in practice:
✓ A defined positioning angle so people know what you stand for
✓ Content built around real problems your market faces
✓ Consistent publishing rhythm and strategic engagement
✓ Alignment between your voice and your company’s direction
You don’t need to learn the algorithm.
You don’t need to draft posts at 10pm.
You don’t need to second-guess tone.
You just show up for a focused conversation.
I handle the rest.
If you want your name associated with something specific and valuable, this is how we build it.
LinkedIn Training
If LinkedIn feels noisy, you’re using it without a plan.
Most people tweak their headline.
Post occasionally.
Hope something lands.
That’s not a strategy.
My training is built for founders, senior leaders and commercial teams who want clarity and direction.
Two focused sessions.
Clear outcomes.
Practical application.
No theory for the sake of it.
Here’s what we work on:
✓ Defining your positioning so people know what you stand for
✓ Structuring content around real commercial problems
✓ Building a consistent posting rhythm that fits your workload
✓ Turning conversations into pipeline without awkward outreach
You’ll leave with:
A sharper profile.
A content plan you can execute.
A simple engagement framework that builds visibility over time.
Each session is 60 minutes.
You do the thinking.
I give you the structure.
If you want LinkedIn to feel deliberate instead of reactive, this is where we start.
LinkedIn Company Page Management
Your company is already doing serious work.
The question is whether the right people see it.
LinkedIn isn’t about posting more.
It’s about showing up with precision.
In 2026, the platform rewards relevance, depth, and consistency.
Spray-and-pray content gets ignored.
That’s where I come in.
Here’s how I manage your LinkedIn Company Page:
• I define a clear positioning angle so your page stands for something specific.
• I align leadership and employee voices with the page to build authority around your niche.
• I create structured, story-led content designed to earn meaningful engagement.
• I build rhythm – 2-3 posts per week — supported by strategic commenting and employee advocacy.
This isn’t outsourced posting.
It’s building a content ecosystem around your business.
Company Page.
Leadership visibility.
Community.
I work with construction, engineering, tech and specialist B2B firms who want to be seen as leaders, not suppliers.
If your page feels active but not influential, that’s fixable.
Let’s build it properly.
LinkedIn Senior Leader Ghostwriting
Your reputation shouldn’t rely on spare time.
If you’re a founder or senior leader, your voice carries weight.
But most leaders don’t have the time or headspace to use it properly.
That’s where I step in.
I work closely with you to shape clear, focused positioning.
Then I turn your thinking, experience and perspective into structured, story-led content.
Not generic leadership advice.
Not recycled trends.
Your ideas.
Refined.
Sharpened.
Published consistently.
The goal is simple:
To make you the obvious voice in your space.
And this doesn’t sit in isolation.
Your personal profile and your Company Page work together.
Leadership builds trust.
The page builds proof.
Your team amplifies both.
Here’s what that looks like in practice:
✓ A defined positioning angle so people know what you stand for
✓ Content built around real problems your market faces
✓ Consistent publishing rhythm and strategic engagement
✓ Alignment between your voice and your company’s direction
You don’t need to learn the algorithm.
You don’t need to draft posts at 10pm.
You don’t need to second-guess tone.
You just show up for a focused conversation.
I handle the rest.
If you want your name associated with something specific and valuable, this is how we build it.
LinkedIn Training
If LinkedIn feels noisy, you’re using it without a plan.
Most people tweak their headline.
Post occasionally.
Hope something lands.
That’s not a strategy.
My training is built for founders, senior leaders and commercial teams who want clarity and direction.
Two focused sessions.
Clear outcomes.
Practical application.
No theory for the sake of it.
Here’s what we work on:
✓ Defining your positioning so people know what you stand for
✓ Structuring content around real commercial problems
✓ Building a consistent posting rhythm that fits your workload
✓ Turning conversations into pipeline without awkward outreach
You’ll leave with:
A sharper profile.
A content plan you can execute.
A simple engagement framework that builds visibility over time.
Each session is 60 minutes.
You do the thinking.
I give you the structure.
If you want LinkedIn to feel deliberate instead of reactive, this is where we start.
“Dario is a trusted marketing partner for our business.
His experience is valuable, and we have come a long way quickly with his assistance.
I would have absolutely no hesitation in recommending Dario.”
David Crosby – Sales Director at ATS.
