IAD MARKETING

About

I help established B2B businesses become known for something specific.

I’m Dario Valente, founder of IAD Marketing.

After 20 years in B2B sales, I stepped out in 2021 to build something focused.

Smaller. More deliberate. Built around clarity.

Today, I work primarily with construction, engineering and technical B2B firms where reputation and trust shape buying decisions.

These are markets with long sales cycles.

Multiple stakeholders.

High-value projects.

Visibility without credibility does nothing here.

Over the past 5 years, I’ve supported more than 75 businesses and senior leaders.

From multi-award-winning construction firms.

To national building product manufacturers.

To telecommunications and infrastructure specialists operating in regulated environments.

To established hospitality and property groups.

Most of the businesses I support are turning over between £5m and £50m.

They’re doing serious work.

They just need their LinkedIn presence to reflect it.

What I do is simple.

I define clear positioning before a single post is written.

I align leadership visibility with company messaging.

I build structured, story-led content around real projects, decisions and lessons.

I create rhythm and consistency so visibility compounds over time.

No trend chasing.
No recycled templates.
No content for the sake of activity.

Everything is built around long-term perception.

Because on LinkedIn, perception compounds.

Your LinkedIn Company Page.
Your leadership team.
Your project stories.

They either reinforce your position in the market, or they dilute it.

If your business is operating at a high level but not yet recognised for it, that gap is commercial.

That’s the gap I help close.

Let’s build it properly.